Potomac (listen (help·info)) is a census-designated place (CDP) in Montgomery County, Maryland, United States, named for the nearby Potomac River. In 2013, CNNMoney listed Potomac as the most affluent town with more than 25,000 residents in the United States, based on median household income. Potomac is also the seventh-most top-educated American small town according to Forbes. Bloomberg Businessweek labeled Potomac as the twenty-ninth-richest zip code in the United States in 2011, stating that it had the largest population of any U.S. town with a median income of more than $240,000. In 2012, The Higley Elite 100 published a list of highest-income neighborhoods by mean household income, which included four neighborhoods in Potomac; one of these neighborhoods, “Carderock-The Palisades” was ranked the highest-income neighborhood in the United States, followed by “Beverly Hills-North of Sunset” in Beverly Hills, California, and “Swinks Mill-Dominion Reserve” of McLean, Virginia. More recently, two Potomac neighborhoods were ranked among the ten wealthiest neighborhoods in the country by CNBC in 2014. In 2018, data from the American Community Survey revealed that Potomac was the sixth-wealthiest city in the United States. Many Potomac residents work in nearby Washington, D.C.
Potomac’s geographical focal point is Potomac Village, a small cluster of shops and businesses at the intersection of Maryland State Highway 189 (Falls Road) and Maryland State Highway 190 (River Road).
According to the United States Census Bureau, the CDP has a total area of 26.6 square miles (69 km), of which 25.2 square miles (65 km) of it is land and 1.4 square miles (3.6 km) of it (5.20%) is water. It includes the ZIP Code 20854 for properties and 20859 for US Post Office Boxes.
As of the census of 2010, there were 44,965 people living in Potomac, including 16,093 households. The population density was 1,790 per square mile (709.4/km). There were 16,642 housing units at an average density of 633.9 per square mile (244.7/km). With a 2017 ACS 5-Year Population Estimate of 45,780 people living in Potomac.
As of 2010, the racial makeup of the CDP was 75.8% White, 4.6% African American, 0.1% Native American, 15.9% Asian, 0.01% Pacific Islander, 0.90% from other races, and 2.6% from two or more races. Hispanic or Latino of any race were 6.4% of the population.
Of the 16,093 households, 38.4% included children under the age of 18, 74.8% were married couples living together, 6.6% had a female householder and 16.8% were non-families. Fourteen percent of all households were made up of individuals and 5.9% were persons living alone who were 65 or older. The average household size was 2.84 and the average family size was 3.10.
In the CDP, the age distribution was 25.3% under the age of 18 (2010), 4.6% from 18 to 24, 21.3% from 25 to 44, 34.0% from 45 to 64 and 13.8% who were 65 or older. The median age was 44. For every 100 females, there were 91.6 males. For every 100 females 18 or older there were 87.3 males.
The median income for a household in the CDP was 187,568 in 2017 dollars, Males had a median income of $100,000+ versus $78,442 for females. About 2.5% of families and 3.3% of the population were below the poverty line, including 3.6% of those under the age of 18 and 3.6% of those 65 and older.